Sustainable growth begins with trust.
Adonelle helps you turn sex-positive values — inclusivity, consent, openness, and empowerment — into strategies that connect deeply, feel relatable, and inspire lasting growth.
How We Work With You
You already know what matters most in your work.
Our role is to make it visible — in the way your brand feels, your culture moves, and your message connects.
We help brands and leaders align what they believe, say, and do so every interaction builds trust, inclusion, and genuine engagement.
Ways to Work With Us
Brand & Communication Strategy — Clarify your message and identity through the lens of sex-positive values, expressing not just what you do, but how it feels.
Campaign & Content Design — Craft stories that resonate and invite people to feel seen, curious, and connected.
Leadership & Trust — Inspire people to collaborate and lead in ways that feel authentic, respectful, and alive. We bring emotional intelligence and consent-based communication into daily work.
The Adonelle Touch Framework — Your roadmap from ethics to performance. Through workshops and advisory, we help you bring inclusivity, consent, openness, and empowerment into your organization.
Research & Collaboration
Our framework, Adonelle Touch, bridges ethics and performance — showing how values can become measurable advantages in leadership, branding, and culture.
We're building partnerships with universities and researchers to strengthen the evidence base of sex-positive business.
If you’re part of the academic or consulting community and share this curiosity, we’d love to connect and collaborate.
Coming 2025
The Book: Adonelle Touch
What if business felt good for everyone involved?
Adonelle Touch explores how pleasure, trust, and respect can become real advantages in business.
Grounded in sex-positive values — inclusivity, consent, openness, and empowerment — it turns these principles into practical tools that connect strategy with emotion and performance with integrity.
A guide for leaders, brands, and teams who want to grow through authenticity, empathy, and trust — creating workplaces that feel alive and connected.
About Adonelle
Adonelle Agency brings the ideas of the Adonelle Touch Framework into action — helping organizations translate sex-positive values into strategy, communication, and culture.
We are a creative strategy and culture advisory that helps businesses grow through authenticity, trust, and emotional intelligence.
Rooted in sex-positive values, we design strategies that connect deeply, feel relatable, and inspire lasting growth.
We believe the future belongs to brands that feel good — those that lead with honesty, empathy, and pleasure.
Who We Are
Adonelle is co-created by Tõnis Hinnosaar and Eliia Laats — partners in life and in work. Together, we merge strategy with embodiment, vision with sensitivity, and logic with flow.
With decades of experience in entrepreneurship, marketing, and creative leadership, we bring sex-positive values into everyday business, guided by one belief:
Pleasure and respect are not soft ideals. They’re strategic advantages.
Sex-Positivity Explained
At the heart of Adonelle are values, not tactics. Sex-positivity isn’t about industry or image. It’s about integrity and presence. It’s a mindset that shapes how we think, create, and connect.
We work from four core values — inclusivity, consent, openness, and empowerment — bringing them into how brands lead, communicate, and grow. This means seeing people as whole, connected beings and creating strategies that feel genuine, respectful, and human.
For us, sex-positivity isn’t a label. It lives in how we act: in clarity, empathy, and respect that guide every interaction.
Because in the end, sex-positivity isn’t about sex.
It’s about values that make business — and life — feel better.
© Adonelle 2025 | Sex-Positive Strategy for Leadership, Branding & Culture.
Adonelle helps organizations grow through trust, clarity, and emotional intelligence — turning principles into experiences that build connection and credibility.